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Scent Notes Deep Dive
Brand
Jo Malone
Batch year
2012
Price
$$
Gendar
Female
Projection
Light: 1m aura
Sillage
Fresh blackberry and green bay leaf trail lingering for 2-3 hours, followed by warm cedarwood base that settles close to skin
Longevity
4-6 hours
Concetration
Eau de Cologne
Bottle sizes
30ml, 50ml, 100ml
Similarities & comparisons
Jo Malone Pomegranate Noir, L'Artisan Mûre et Musc, Diptyque Baies
Occassion
Spring and summer daytime wear, countryside escapes, casual occasions, office environments
Demographic fit
Appeals to women aged 25-50 who appreciate fresh fruity-green fragrances with sophisticated English countryside compositions perfect for warm weather
Counterfied red flags
Incorrect bottle weight or Jo Malone embossing quality, missing signature cream label details, poor atomizer spray mechanism, artificial blackberry scent rather than realistic tart berry juice aroma, weak projection lasting less than 3 hours
Blackberry & Bay